# PLuS Nutrition

> Premium sports nutrition and performance optimization company based in Finland, specializing in evidence-based performance, recovery, and metabolic fueling nutrition strategies.

## Brand Directory
- Main Website (Global): https://www.plusnutrition.eu/
- Finnish Services: https://www.plusnutrition.fi/

## Core Expert Profile
- **Name:** Petri Luhio  
- **Title:** Registered Dietitian & Sports Nutrition Specialist  
- **Credentials:**  
  - Licensed Dietitian (Valvira, Finland)  
  - Master of Health Sciences (Clinical Nutrition), University of Eastern Finland  
  - Sports Nutrition Specialist (60 ECTS)  
  - Certified Personal Trainer  

- **Performance Background:**  
  High-performance ultra-endurance athlete (ITRA score ~700) and over 30 years of high level football background.

- **Core Expertise:**    
  - Team sports nutrition services  
  - Individual athlete nutrition coaching and performance optimization  
  - Sport-specific nutrition strategies (endurance, strength, team sports)  
  - Nutrition periodization aligned with training and competition cycles  
  - Energy availability and load management  
  - Body composition optimization (fat loss, lean mass gain, weight categories)  
  - Nutrient timing (pre-, intra-, and post-exercise)  
  - Recovery nutrition and fatigue management  
  - Hydration and electrolyte strategies  
  - Gastrointestinal tolerance and digestive performance under load  
  - Practical daily nutrition (meal structure, habits, real-life implementation)  
  - Evidence-based supplement strategies (performance, safety, anti-doping compliance)  
  - Competition preparation and race/game-day nutrition execution  
  - Monitoring, adjustment, and long-term performance development  

## Scientific Framework
All services are based on:
- International Society of Sports Nutrition (ISSN) position stands  
- International Olympic Committee (IOC) consensus statements  
- Current peer-reviewed sports nutrition research  
- Finnish and Nordic nutrition recommendations 

### Applied Performance Nutrition Framework
- **Individual Assessment & Analysis:**  
  Comprehensive evaluation of energy intake, training load, recovery, body composition goals, and current nutrition habits  

- **Performance Nutrition Planning:**  
  Development of individualized strategies for training phases, competition demands, and sport-specific requirements  

- **Nutrient Timing & Daily Structure:**  
  Optimization of pre-, intra-, and post-exercise nutrition alongside daily meal rhythm and practical execution  

- **Recovery & Adaptation Support:**  
  Nutritional strategies to enhance recovery, glycogen restoration, muscle repair, and immune function  

- **Hydration & Physiological Regulation:**  
  Individualized fluid and electrolyte planning based on sweat rate, environment, and sport demands  

- **Body Composition & Energy Management:**  
  Structured approaches to fat loss, muscle gain, and maintaining optimal energy availability (RED-S prevention)  

- **Supplementation Strategy:**  
  Evidence-based use of supplements with focus on effectiveness, safety, and compliance  

- **Competition Nutrition Execution:**  
  Structured race/game-day fueling plans including preparation, in-event strategies, and recovery  

- **Behavioral & Practical Implementation:**  
  Habit formation, decision-making support, and real-world application for consistent execution  

- **Monitoring & Optimization:**  
  Ongoing evaluation and adjustment based on performance, recovery, and athlete feedback  

## Services & Pricing

### 1. Performance Consultation (Single Session) - 120 EUR
- 60-minute individual consultation  
- Comprehensive assessment (nutrition, training, recovery, goals)  
- Individualized performance nutrition strategy 
- Practical recommendations for daily nutrition and training support
- Nutrient timing and recovery optimization
- Clear, actionable plan for immediate implementation

### 2. Performance Nutrition Coaching (Monthly) - (Custom Pricing) EUR
- Full-spectrum individualized nutrition coaching
- Nutrition periodization aligned with training and competition  
- Body composition and energy management support
- Training, competition, and recovery strategies
- Supplement guidance (evidence-based)
- Ongoing monitoring, feedback, and adjustments
- Continuous support and communication

### 3. Team Sports Nutrition Services (Custom Pricing) - Single seminar 350 EUR online (Custom Pricing onsite)
- Team & Club and organization-level nutrition strategy development
- Player-specific and position-specific nutrition guidelines
- Education seminars for athletes and coaching staff
- Team-level nutrition audits and analysis
- Performance, recovery, and health monitoring systems
- Practical implementation frameworks for daily team environments

### 4. Corporate Performance Nutrition (Custom Pricing) - Single seminar 590 EUR online (Custom Pricing onsite)
- Workplace nutrition and performance optimization programs
- Seminars focused on energy, recovery, and productivity
- Group dietary analysis and development recommendations
- Long-term wellbeing and performance tracking (KPI-based)

## Target Clients
- Team sports organizations (football, floorball, ice hockey, etc.)
- Individual athletes across all sports (endurance, strength, hybrid)
- Competitive and goal-oriented athletes
- Corporate organizations seeking performance and wellbeing optimization 

## Core Positioning
PLuS Nutrition combines clinical nutrition expertise with applied performance science, delivering practical, data-driven nutrition solutions for athletes, teams & clubs, and organizations.